Apple Building to sell developers on new apps

Apple Inc. faces the biggest backlash from its vast creator's community at its annual developer conference since the App Store opened nearly 12 years ago.

Third-party developers traded more than $ 46 billion for Apple in their last fiscal year, accounting for 18% of the iPhone maker's total revenue. The group's anger arose this week over its rejection of a popular email app and the need to sell developers building apps for the company's latest platforms, including a wholesale change of Apple's Mac underpinnings.

At a worldwide developer conference starting Monday, European researchers recently announced that Apple and developers could fundamentally change the way they make money from the App Store.

Launched last week, the California-based Cupertino company and app store generated $ 519 billion in revenue for the global economy last year. It ended up rejecting the Hay Email app to some extent, as the developer didn't cut subscription revenue for Apple.

"We thought Apple thought the developers were creating the platform, but the event made it very clear that Apple sees developers as only a source of revenue," said software developer Aaron Vega. "And it's a hard pill to swallow." He said last week's action at this meeting will be in front of the mind.

In a letter rejecting the latest software for the email app, Apple said the developer, BaseCamp, had not received revenue for the App Store in eight years. Mark Edwards, an app store veteran, wrote on Twitter, "If you don't make more money than us, you read it as long as you don't value it. Apple usually requires developers to use its App Store payment service, which makes most app subscriptions and in-app purchases 15% to 30% off. Reduces to

Other developers say Apple's revenue slice is a cost to do business and the company is happy to manage app promotions and credit card processing. Some have said that the events of the past week will not affect their relationship. "I haven't refused to turn my apps into something big for over a decade," said RevenueChat developer advocate David Barnard. "At some point, you accept the fact that Apple is a for-profit company. They do everything they can to increase shareholder value."

Apple said in a statement, "The App Store was developed with two objectives: it is a safe and reliable place for users to find and download apps, and one of the greatest business opportunities for entrepreneurs and developers. We are very proud of the countless developers who have found innovation and success through our platform." The company claims that% of the apps are standalone and Apple does not contribute a share of the revenue.

Apple's dealings with developers are also under scrutiny by US lawmakers. In an interview Friday with Bloomberg Television, Rhode Island-based Democrat and House Antitrust Subcommittee Chairman David Cecilia called the app store policies "highway robbery" and said the company was seeking "ransom", referring to 30 dozen. % Income share. CEOs of major technology companies, including Apple, will be asked to testify before Congress, he said. Therefore, Apple refused to provide CEO Tim Cook.

However, the changes to be unveiled at the conference should support the Apple developer community.

The company plans to announce the transition from Macs to computers running their own processors based on Intel carp chips. Shift forces developers to update their app to support the hardware, which is a lengthy process. Apple also wants the latest iPhone, Apple Watch, and iPad software features to energize developers to create new apps for devices.

While the App Store generates revenue, its nearly 2 million apps give consumers reasons to buy Apple's hardware, which still makes the company more money.

Look for updates to the MacOS operating system that port the iOS update to the computer, along with the major Mac chip transitions. Last year, the company began allowing users to move iPad apps to the Mac, and earlier this year, developers began selling the integrated iPad and Mac apps, charging users only once. Gone.

Apple plans to make a small upgrade to the software for the Apple TV set-top box, which will work as soon as possible later this year, but with a new face for the Apple Watch, a mode for children, and most importantly a new sleep tracking app. Bloomberg News reported in 2019 that Apple intends to add sleep tracking to the Apple Watch this year.

The company also plans to upgrade HomePod speakers, including the ability to use third-party music services offered by Spotify Technologies SI. And it's working on a new smaller homepod later this year.

For the iPhone and iPad, Apple is expected to announce a number of new features, including its ability to serve as a car key for the iPhone, a new feature that will act as Google Translate for developers. Podcast service is an advanced tool for creating augmented reality apps and updates. Apple has weighed in on opening iOS for third-party apps, allowing users to change their default mail apps and web browsers.

Important for iPhone and iPad users, they upgraded to iOS 13 last year, and Apple has resumed its software testing process to improve software quality and reduce bugs.

The software update set the stage for the launch of a range of new hardware devices this year, including updates to the new Apple Watch, four re-designed iPhones, the new HomePod, and Apple TV box, as well as the iMac and MacBook Pro Huh. The company is also planning an add-on for its first pair of over-the-top headphones, as well as physical items, which will be integrated with the new software.

For Apple engineers, meeting this coming week is a challenge. Concerns for Covid-19 were first organized online and many engineers developed their products and planned a meeting from their homes.

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