For many, Germany's legendary Neuschwanstein castles, the stunning rock of the Republic of Ireland, or the ancient waters of the Maldives are a bucket list.
In 2020, he and other international tour plans
were abruptly halted’ by the Code 19 epidemic. All over the world, once crowded
places are made up’ of frivolous places, where hotels are empty and not visible
to tourists.
The statistics speak for themselves. On October
13, the International Air Transport Association (IATA) said international
traffic had "disappeared", with airlines only having a normal level
of 10%.
AITA estimates that barriers to travel have put
more than 41 million jobs in the travel and tourism sector at risk.
In the absence of travelers, tourism boards,
hotels, and destinations have turned to virtual reality (VR) - a technology that
is still relatively in its infancy - to keep visitors interested and prepare
for the long journey to recovery. ۔
What started out as a measure of temporary
difference can now be a long-term tool for many people. ITA predicts that by
2024, travel will not resume at pre-disease levels.
Faced with a new reality of declining tourism, many believe that there could be a waterfall moment for the Quad-19VR that turns into a permanent reality of tourism marketing with clever and occasional marketing tricks.
'Alternative Travel'
Ralph Hollister, a global data tourism analyst
and author on VR applications in tourism, says, "The effects of Coyote-19
have helped VR to some extent eliminate the stereotype in tourism. Allowed.
"
"The more the epidemic progresses, the more
likely it is that VR could take an alternative form of alternative travel as
consumers become more accustomed to the technology."
Steve Perillo is the boss of Travel World VR, a
US-based VR and 360-degree video marketing and production company that works
with tour operators, destinations, cruise lines and hotels.
He says the epidemic has been a "shot of
adrenaline" for a technology that has "never really arrived".
Now, he says, VR can make a potential audience
hungry. "It's really gaining momentum. It's really the idea to travel long
distances."
'Essential Elements'
In this environment, many countries have stepped
up their VR marketing efforts to prepare for the gradual revival of their
tourism industries.
Prominent among them is Germany, which has
unveiled a number of in-depth projects to highlight the country's potential as
a travel destination.
In 360-degree videos designed to be viewed’ on
the Oculus Rift headset, for example, the German National Tourist Board (GNTB)
allows viewers to travel around the country, as well as some of its Baltic and
North Sea coasts. Also taken in parts.
For Microsoft Holiness - Another set of videos
includes views of six of the country's most famous castles and palaces.
"Digital applications do not and do not
intend to change the real world travel experience," GNTB chief executive
Petra Hedorfer told the BBC.
In 360-degree videos designed to be viewed’ on
the Oculus Rift headset, for example, the German National Tourist Board (GNTB)
allows viewers to travel around the country, as well as some of its Baltic and
North Sea coasts. Also taken in parts.
For Microsoft Holiness - Another set of videos includes
views of six of the country's most famous castles and palaces.
"Digital applications do not and do not
intend to change the real world travel experience," GNTB chief executive
Petra Hedorfer told the BBC.
"We already know that technology is changing
the way we travel, and it's only going to accelerate in the post-epidemic
environment," said Siobhan McManamy, director of tourism Ireland's
markets.
Despite the massively stalled journey, it is too
early to estimate the return on investment for Ireland and Germany: that is,
the number of people who have actually seen the destination actually booked
tickets. And have visited.
'Return price'
While VR will really help boost tourism, direct
communication can be difficult to measure, says Thoyyib
Mohammad managing
director of the Maldives Marketing and Public Relations Corporation.
"As we begin to recover, there will be
sections of the population who are willing to travel like crazy. Younger people
will book flights as soon as possible," he said. Other parts of the
population will not be more comfortable. "۔
He added that VR technologies can be an effective
and powerful way to help customers feel more comfortable.
New Tech Economy is looking for a series of
technological innovations to shape a new emerging economic landscape.
"They [passengers] may be shown health and
safety measures, or in fact a check-in process at a hotel to make them feel
safe, or boarding a flight or a plane.
"If you can make it easier for a customer to
travel, they will eventually get booked. They will stay in a hotel, or they
will fly with you. That's the return on investment - you Encouraging. Travel
client. "
The airline that uses VR to replace travel is no
exception. Since 2017, Japan-based First Air - which calls itself the
"First Virtual Aviation Facility" - has been offering VR
"flights" from Tokyo to countries with boarding passes, flight meals
and scheduled events. New Zealand completes from Italy.
With the onset of the epidemic, the company's
bookings have increased by 50%.
'Great Accelerator'
However, there are a number of restrictions that
experts say the technology lags behind at the moment, including large, illegal
headsets and high prices.
According to Mr. Flecha, the most important
limitation is that there is still a reliable global brand that has put it on
its BR. "The industry needs to believe in technology [for it to
succeed]," he says.
It may have begun to change as soon as it
launched in the US Amazon Explorer in early September, a platform that provides
access to one-on-one virtual experiences with tour guides and locals in
countries around the world. Is.
From visits to Kyoto neighborhoods in Japan to
shopping for artisans in Costa Rica and fish taco cooking lessons in Mexico,
the experiences offered on the public beta version of the high-tech giant.
As Mr. Flecha saw it, Amazon can predict the
success or failure of VR in the explorer travel industry.
A high-tech company and a trusted brand - serious
investment by Apple and Samsung in search of virtual reality - did they think
could require "tremendous speed"?
In the case of the Maldives, VR is used’ to
showcase various experiences on island features, such as morning yoga,
snorkeling, or cooking lessons by the beach.
"Increasing investment in VR does not
directly translate into future growth."
"However, VR used on the website, in print
or even during [travel] fairs, can translate into potential conversions.
"Each medium provides a different return
value, but the investment in VR marketing helps."
Increase passenger confidence?
However, some believe that the benefits of VR can
be felt’ very quickly in travel.
Among them is the hospitality of McGregor-based
travel and multinational consulting firm Accenture.
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